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Thinking Across Borders

Design, innovation, and what it actually takes to build across two worlds.

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Accessibility is not a feature. It is the product.

Posted on May 31, 2026June 1, 2026 by blog_c1bkb1

A few months ago I ran an accessibility audit on a UK government website. Not a quick scan but a proper audit. Screen reader testing, keyboard-only navigation, colour contrast checks, reading level. What the audit surfaces is not always catastrophic. But it is always honest: journeys built perfectly for the assumed user that break, quietly…

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Why Most Businesses Get Innovation Wrong (And What It Actually Means)!

Posted on May 18, 2026May 21, 2026 by blog_c1bkb1

And I think that misunderstanding is quietly killing a lot of businesses. I see it everywhere. A founder comes up with something they have never seen before and calls it ‘innovation’. A business launches a new product and includes the word “innovative” in its press release. A team run a brainstorming session and leave feeling…

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Samuel Akintunde

Interaction designer and innovation strategist based in London, rooted in Africa.

By day, I'm building the UK's National Data Library. Beyond that, I help founders and companies navigate the Africa–West corridor using design to discover before they build.

Read more @samuelakintunde.com

ABOUT THIS BLOG

Thinking Across Borders is where I write about design, innovation strategy, and the gap between African and Western markets. Posts from the field not the classroom.

WHAT I WRITE ABOUT

Innovation & Strategy · The Africa–West Corridor · Design Practice · Building for Government · Founder Lessons

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New posts land in the blog before from time to time. No noise — just thinking worth your time.

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