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Design, innovation, and what it actually takes to build across two worlds.

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Author: blog_c1bkb1

Nobody in that room had ever been taught how to do this

Posted on August 3, 2026August 3, 2026 by blog_c1bkb1

Eight people. Two hours in the calendar. A whiteboard, a fresh pack of markers, and a founder who opened the session by explaining, in some detail, the idea he had already decided on. You know how the next ninety minutes went. A few people agreed with him. One person offered something different and watched it…

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The most impactful thing I ever built was not a product. It was a community.

Posted on July 27, 2026July 27, 2026 by blog_c1bkb1

I have built things I am proud of. Digital products used by people across an entire continent. National infrastructure inside a government. Work with a level of scale and scrutiny most people never see up close. You cannot build a meaningful life or career alone. Nobody who lasts actually does. I want to take that…

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The next wave of innovation will not happen without government. It never has.

Posted on July 21, 2026July 21, 2026 by blog_c1bkb1

There is a myth so common we stopped noticing it is a myth. The myth is that innovation is something the private sector does to a grateful world, while government stands to one side, slow and skeptical, catching up years later with regulation nobody asked for. Most of the tech press is built on it….

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The most valuable thing I ever learned as a designer had nothing to do with design.

Posted on July 13, 2026July 13, 2026 by blog_c1bkb1

The most valuable thing I ever learned as a designer had nothing to do with design. When I put together my case for the UK Global Talent visa, I sat down expecting to talk about my craft. The tools I had mastered. The interfaces I had shipped. The years of learning how to make things…

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The first thing to do is not build. It is watch.

Posted on July 5, 2026July 5, 2026 by blog_c1bkb1

A while ago I sat on a call with someone in a country I have never been to, watching them use a service my team had spent months building. They got stuck in a place none of us had predicted. We had tested that flow more times than I can count. We had reviewed it…

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The Long Way to a Breakthrough

Posted on June 29, 2026June 29, 2026 by blog_c1bkb1

The first thing they teach you in a microbiology lab is patience. I was a student then, years before anyone would call me an innovation strategist. My world was a bench, a flame, and glass dishes with life growing inside them. You did not rush. You labelled everything. You wrote down every step, even the…

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The Expertise Advantage Framework.

Posted on June 22, 2026June 22, 2026 by blog_c1bkb1

I came back from London Tech Week with one thing confirmed, and it was not a new trend. It’s one of my frameworks. I call it the Expertise Advantage, and the whole week kept handing me evidence for it. The conversations in those rooms circled the same excitement I have heard for some time now….

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AI Didn’t Level the Playing Field. It Changed the Game Entirely.

Posted on June 16, 2026June 14, 2026 by blog_c1bkb1

I was sitting in a session at London Tech Week last week, and the energy in the room was unlike anything I have felt in a professional setting in a long time. Founders, government officials, product leads, and investors are all watching the same thing shift in real time. The conversation was not about whether…

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Most Organisations Are Sitting on Their Best Innovation and Don’t Know It

Posted on June 9, 2026June 7, 2026 by blog_c1bkb1

A few months ago I was working through the architecture of the National Data Library, the platform that gives the public access to UK government data. One of the most significant national digital infrastructure projects the UK has built in years. At some point in that work, a thought stopped me cold. The data was…

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Accessibility is not a feature. It is the product.

Posted on May 31, 2026June 1, 2026 by blog_c1bkb1

A few months ago I ran an accessibility audit on a UK government website. Not a quick scan but a proper audit. Screen reader testing, keyboard-only navigation, colour contrast checks, reading level. What the audit surfaces is not always catastrophic. But it is always honest: journeys built perfectly for the assumed user that break, quietly…

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Samuel Akintunde

Interaction designer and innovation strategist based in London, rooted in Africa.

By day, I'm building the UK's National Data Library. Beyond that, I help founders and companies navigate the Africa–West corridor using design to discover before they build.

Read more @samuelakintunde.com

ABOUT THIS BLOG

Thinking Across Borders is where I write about design, innovation strategy, and the gap between African and Western markets. Posts from the field not the classroom.

WHAT I WRITE ABOUT

Innovation & Strategy · The Africa–West Corridor · Design Practice · Building for Government · Founder Lessons

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New posts land in the blog before from time to time. No noise — just thinking worth your time.

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