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Thinking Across Borders

Design, innovation, and what it actually takes to build across two worlds.

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The most impactful thing I ever built was not a product. It was a community.

Posted on July 27, 2026July 27, 2026 by blog_c1bkb1

I have built things I am proud of. Digital products used by people across an entire continent. National infrastructure inside a government. Work with a level of scale and scrutiny most people never see up close. You cannot build a meaningful life or career alone. Nobody who lasts actually does. I want to take that…

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The next wave of innovation will not happen without government. It never has.

Posted on July 21, 2026July 21, 2026 by blog_c1bkb1

There is a myth so common we stopped noticing it is a myth. The myth is that innovation is something the private sector does to a grateful world, while government stands to one side, slow and skeptical, catching up years later with regulation nobody asked for. Most of the tech press is built on it….

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The first thing to do is not build. It is watch.

Posted on July 5, 2026July 5, 2026 by blog_c1bkb1

A while ago I sat on a call with someone in a country I have never been to, watching them use a service my team had spent months building. They got stuck in a place none of us had predicted. We had tested that flow more times than I can count. We had reviewed it…

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AI Didn’t Level the Playing Field. It Changed the Game Entirely.

Posted on June 16, 2026June 14, 2026 by blog_c1bkb1

I was sitting in a session at London Tech Week last week, and the energy in the room was unlike anything I have felt in a professional setting in a long time. Founders, government officials, product leads, and investors are all watching the same thing shift in real time. The conversation was not about whether…

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Samuel Akintunde

Interaction designer and innovation strategist based in London, rooted in Africa.

By day, I'm building the UK's National Data Library. Beyond that, I help founders and companies navigate the Africa–West corridor using design to discover before they build.

Read more @samuelakintunde.com

ABOUT THIS BLOG

Thinking Across Borders is where I write about design, innovation strategy, and the gap between African and Western markets. Posts from the field not the classroom.

WHAT I WRITE ABOUT

Innovation & Strategy · The Africa–West Corridor · Design Practice · Building for Government · Founder Lessons

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New posts land in the blog before from time to time. No noise — just thinking worth your time.

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