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Thinking Across Borders

Design, innovation, and what it actually takes to build across two worlds.

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Innovation & Strategy

Posts that challenge how people think about innovation, what it is, what it isn’t, and how to actually do it. Example: “Why Most Businesses Get Innovation Wrong”

The Long Way to a Breakthrough

Posted on June 29, 2026June 29, 2026 by blog_c1bkb1

The first thing they teach you in a microbiology lab is patience. I was a student then, years before anyone would call me an innovation strategist. My world was a bench, a flame, and glass dishes with life growing inside them. You did not rush. You labelled everything. You wrote down every step, even the…

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The Expertise Advantage Framework.

Posted on June 22, 2026June 22, 2026 by blog_c1bkb1

I came back from London Tech Week with one thing confirmed, and it was not a new trend. It’s one of my frameworks. I call it the Expertise Advantage, and the whole week kept handing me evidence for it. The conversations in those rooms circled the same excitement I have heard for some time now….

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Most Organisations Are Sitting on Their Best Innovation and Don’t Know It

Posted on June 9, 2026June 7, 2026 by blog_c1bkb1

A few months ago I was working through the architecture of the National Data Library, the platform that gives the public access to UK government data. One of the most significant national digital infrastructure projects the UK has built in years. At some point in that work, a thought stopped me cold. The data was…

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Why Most Businesses Get Innovation Wrong (And What It Actually Means)!

Posted on May 18, 2026May 21, 2026 by blog_c1bkb1

And I think that misunderstanding is quietly killing a lot of businesses. I see it everywhere. A founder comes up with something they have never seen before and calls it ‘innovation’. A business launches a new product and includes the word “innovative” in its press release. A team run a brainstorming session and leave feeling…

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Samuel Akintunde

Interaction designer and innovation strategist based in London, rooted in Africa.

By day, I'm building the UK's National Data Library. Beyond that, I help founders and companies navigate the Africa–West corridor using design to discover before they build.

Read more @samuelakintunde.com

ABOUT THIS BLOG

Thinking Across Borders is where I write about design, innovation strategy, and the gap between African and Western markets. Posts from the field not the classroom.

WHAT I WRITE ABOUT

Innovation & Strategy · The Africa–West Corridor · Design Practice · Building for Government · Founder Lessons

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