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Thinking Across Borders

Design, innovation, and what it actually takes to build across two worlds.

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Design Practice

The craft — UX, interaction design, design thinking applied to real problems. Lessons from government, startups, and everything in between.

The most valuable thing I ever learned as a designer had nothing to do with design.

Posted on July 13, 2026July 13, 2026 by blog_c1bkb1

The most valuable thing I ever learned as a designer had nothing to do with design. When I put together my case for the UK Global Talent visa, I sat down expecting to talk about my craft. The tools I had mastered. The interfaces I had shipped. The years of learning how to make things…

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Accessibility is not a feature. It is the product.

Posted on May 31, 2026June 1, 2026 by blog_c1bkb1

A few months ago I ran an accessibility audit on a UK government website. Not a quick scan but a proper audit. Screen reader testing, keyboard-only navigation, colour contrast checks, reading level. What the audit surfaces is not always catastrophic. But it is always honest: journeys built perfectly for the assumed user that break, quietly…

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Samuel Akintunde

Interaction designer and innovation strategist based in London, rooted in Africa.

By day, I'm building the UK's National Data Library. Beyond that, I help founders and companies navigate the Africa–West corridor using design to discover before they build.

Read more @samuelakintunde.com

ABOUT THIS BLOG

Thinking Across Borders is where I write about design, innovation strategy, and the gap between African and Western markets. Posts from the field not the classroom.

WHAT I WRITE ABOUT

Innovation & Strategy · The Africa–West Corridor · Design Practice · Building for Government · Founder Lessons

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New posts land in the blog before from time to time. No noise — just thinking worth your time.

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