I came back from London Tech Week with one thing confirmed, and it was not a new trend. It’s one of my frameworks. I call it the Expertise Advantage, and the whole week kept handing me evidence for it. The conversations in those rooms circled the same excitement I have heard for some time now….
Culture & Context
The human side of cross-market work, how culture shapes what people build, what they trust, and what they buy.
Why Most Businesses Get Innovation Wrong (And What It Actually Means)!
And I think that misunderstanding is quietly killing a lot of businesses. I see it everywhere. A founder comes up with something they have never seen before and calls it ‘innovation’. A business launches a new product and includes the word “innovative” in its press release. A team run a brainstorming session and leave feeling…