And I think that misunderstanding is quietly killing a lot of businesses. I see it everywhere. A founder comes up with something they have never seen before and calls it ‘innovation’. A business launches a new product and includes the word “innovative” in its press release. A team run a brainstorming session and leave feeling…
The Africa–West Corridor
My specialist lane. Cross-market insight, assumptions that need challenging, and what building across both worlds actually looks like.