Some of the hardest product work happening anywhere in the world right now is happening in African markets. Building where the payment rails are still forming. Where devices are old and data is expensive. Where you cannot lift a Western playbook off the shelf, because it was written for conditions you do not have. Teams…
The Africa–West Corridor
My specialist lane. Cross-market insight, assumptions that need challenging, and what building across both worlds actually looks like.
Why Most Businesses Get Innovation Wrong (And What It Actually Means)!
And I think that misunderstanding is quietly killing a lot of businesses. I see it everywhere. A founder comes up with something they have never seen before and calls it ‘innovation’. A business launches a new product and includes the word “innovative” in its press release. A team run a brainstorming session and leave feeling…